This concept is a personal finance management app that will let married couples consolidate all their bank accounts, create weekly budget, set goals and more in a single platform while earning rewards.
The problem is the lack of a reliable platform for married couples to manage finances, leading to conflicts and divorce. Financial infidelity, like hidden purchases and undisclosed accounts, erodes trust, hindering shared financial goals. In Canada, financial issues cause 68% of divorces, with 25% of cases related to money problems, especially among those around 46 years old. While the app doesn't explicitly target financial stability, it fosters trust by helping couples consolidate accounts, track expenses, and monitor savings, strengthening their relationship in handling finances.
Persona
Once upon a time, in a bustling city in Canada, there lived a married couple named Sarah and Michael. They were hardworking individuals in their early forties, with two lovely children, Emily and Daniel. Like many couples, they faced the challenges of managing their finances, which often caused tension and conflicts in their relationship.
Use Case 1
This feature is designed to make sure that each couple is aware of their weekly budget. The become in control of their overall expenses and still on track of their goals.
Use Case 2
This feature is designed to strengthen the bond between the couple.
With this feature, they can gain a more transparent understanding of their past and future expenses, and they can review their financial goals. Moreover, this functionality enables them to accumulate points that can be converted into cash, which they can then redeem at partner merchants..
